Accessibility testing checks if your websites and apps are usable by everyone, including people with disabilities. This article covers what accessibility testing is, why it matters, and how to do it right.
Understanding accessibility testing
Accessibility testing evaluates digital products to ensure they are usable by individuals with various disabilities, fostering inclusivity and usability for all. Incorporating accessibility early in the web development process enhances navigation and interface clarity, benefiting all users, not just those with disabilities. Recognizing the importance of accessibility testing is crucial for building inclusive digital environments.
Accessibility testing benefits everyone, not just individuals with disabilities. Designing with accessibility in mind often results in more user-friendly applications. Integrating these practices from the start of the design process is key.
Definition of accessibility testing
Accessibility testing evaluates digital content to ensure it is usable by individuals with a wide range of abilities, including those with disabilities. This involves checking if web content meets specific guidelines to be accessible to people with disabilities. The testing methods can be broadly classified into manual, automated, and user testing to address various accessibility challenges effectively.
Accessibility testing aims to identify barriers, comply with legal requirements, improve user experience, support inclusivity, and reduce legal risks. While automated tools quickly spot common issues, manual testing is vital for catching nuanced problems.
The WCAG guidelines provide a comprehensive framework for making web content more accessible.
Importance of accessibility testing
Digital accessibility is a fundamental right, ensuring that online resources are available to everyone, including individuals with disabilities. Web accessibility involves complying with legal mandates and moral duties to ensure equal access to digital resources for all users. The Web Content Accessibility Guidelines (WCAG) are acknowledged globally as a standard for digital accessibility compliance.
Accessibility enhances user satisfaction and broadens the audience for digital products, including accessible rich internet applications. Regular testing throughout development ensures compliance and adaptation to user needs.
Many practices that improve web accessibility also enhance a website’s SEO, such as using alt text for images, which helps search engines understand content better.
Check out our QualityForge 2024 Recap: A Day Dedicated to Digital Accessibility.
Key principles of accessibility testing
Accessibility testing ensures that digital products are usable by individuals with various disabilities, guided by the four key principles encapsulated in the acronym POUR: perceivable, operable, understandable, and robust. Designing with these principles in mind promotes a compassionate and inclusive digital environment, fulfilling both legal obligations and social responsibility, including accessibility features.
Adopting digital accessibility shows a company’s commitment to inclusivity and boosts its public image. Additionally, accessibility improvements often enhance SEO, increasing online visibility and user engagement.

Perceivability
Perceivability ensures that web content is presented in formats that users can perceive, ensuring that information is not invisible to any of their senses. This involves providing text alternatives for non-text content and adaptable formats for different needs. For example, users with low vision or color blindness benefit from designs that adhere to WCAG 2.1 standards for color contrast.
A contrast ratio of 3:1 for large text and 4.5:1 for small text is recommended to improve readability for users with visual impairments. Color contrast is crucial for readability and can be checked using online tools. Regular testing ensures that website updates don’t introduce new barriers.
Operability
Operability ensures that all interactive elements are usable for people who rely on keyboards, allowing them to navigate without a mouse. Effective keyboard navigation is crucial for users with motor impairments, ensuring they can interact with all website elements. Websites should support keyboard navigation, ensuring all interactive elements are accessible without a mouse and compatible with various operating systems.
Common keyboard navigation issues include poor focus indicators, confusing navigation order, and non-interactive elements receiving focus. Fixing these improves accessibility and user experience.
Understandability
Understandability in user interfaces is crucial, especially for users with cognitive impairments, as it affects how they navigate and comprehend content. Testers check for the clarity of page titles and the proper use of headings in hierarchical order. Web content must be clear and easy to understand, avoiding jargon or complex language.
Robustness
Robustness in digital content refers to its ability to be reliably interpreted by a wide range of user agents, including assistive technologies. A robust content structure ensures that all users, regardless of their abilities, can access and benefit from the information provided.
Ongoing testing against accessibility standards ensures content remains robust, compliant, and usable for all users.
Types of accessibility testing methods
Accessibility testing involves various methods, including manual testing, automated testing, and user testing. Each method has its own advantages and limitations, requiring a combination of approaches to effectively address accessibility challenges.
Automated testing tools quickly identify common barriers, while manual testing uncovers nuanced issues that automation might miss.
Manual testing
Human testers play a crucial role in uncovering accessibility challenges that automated tools might overlook. While automated web accessibility tools are useful for initial assessments, they cannot fully replace manual testing due to their limitations in understanding context and content quality.
Interactive elements must be accessible to all, compatible with keyboard navigation and assistive technologies.
Automated testing
Automated web accessibility tools can rapidly identify common issues by scanning and analyzing web content. These tools effectively identify standard accessibility issues, such as missing alt text or color contrast problems.
Automated tools scan websites to identify issues based on established guidelines, enhancing testing efficiency.
User testing
Involving individuals with disabilities in the testing process is essential for validating the usability of digital content in real-world scenarios. This approach provides valuable insights into real-world usability and accessibility, ensuring that the product meets the needs and expectations of users with disabilities.
Testing with individuals who have disabilities offers valuable insights into real-world usability and interface effectiveness.

Tools for accessibility testing
Appropriate tools and technologies in accessibility testing are essential for adhering to standards and ensuring a user-friendly experience. Content should remain compatible with current and future assistive technologies.
Let’s explore some of the essential tools for accessibility testing.
Screen readers
Screen readers are essential tools that help people with visual impairments access web content by converting text to speech. Common desktop screen readers include NVDA, which is free, and JAWS, which is a paid option. The screen reader enhances the experience for users.
Mobile devices commonly use VoiceOver on iOS and TalkBack on Android as built-in screen-reading tools.
Evaluation tools
Evaluation tools like WAVE provide visual feedback about the accessibility of web content. WAVE allows users to test web pages for compliance with website accessibility standards by entering a URL or using a browser extension as part of the web accessibility initiative.
Axe is an automated testing tool that integrates with development environments to provide real-time feedback on accessibility compliance issues. WAVE and Axe offer instant feedback on web accessibility by analyzing site elements for compliance.
Testing tools for developers
Lighthouse is a tool that offers audits for performance, SEO, and accessibility, helping developers enhance their website’s overall health and usability. Accessibility Insights provides developers with automated checks and user testing capabilities to identify and rectify accessibility barriers during the development process.
Lighthouse and Accessibility Insights assist developers in identifying accessibility issues during development.
Common accessibility barriers
Accessibility barriers hinder users with disabilities from fully engaging with websites. Common accessibility barriers include inadequate color contrast, missing alternative text, and keyboard navigation difficulties. These barriers can significantly impact the usability of websites for individuals with disabilities.
Let’s explore these common barriers in detail.
Color contrast issues
Color contrast is crucial for readability, especially for those with visual impairments, and can be checked online. Poor contrast makes content hard to read, highlighting the need for significant contrast between text and backgrounds.
Missing alt text
Alt text is vital as it gives context for images, aiding screen readers in conveying information to visually impaired users. Without it, users can’t understand image content, making descriptive alt text essential for all visuals.
Keyboard navigation problems
Keyboard navigation is essential for users who can’t use a mouse, ensuring access to all interactive elements. Common issues include inaccessible menus, poor focus states, and ineffective skip links, which hinder navigation and experience.

Legal and ethical considerations
Legal obligations like the Americans with Disabilities Act mandate that digital platforms be accessible to all users. Conducting accessibility testing fosters equal access to digital resources, promoting a more equitable society.
By ensuring accessibility, businesses can cultivate a positive brand reputation and foster trust among consumers.
Legal requirements and global standards
Ensuring digital accessibility is not only a moral obligation but also a legal requirement across various regions. In the United States, the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act mandate that digital platforms be accessible to individuals with disabilities. These laws require that websites and apps provide equal access to all users, ensuring digital inclusivity.
Beyond the U.S., other countries and regions have implemented their own accessibility regulations. For instance, the European Accessibility Act (EAA) is a pivotal directive in the European Union, aimed at harmonizing accessibility standards across member states. It focuses on making products and services, including digital content, accessible to people with disabilities by setting common accessibility requirements.
In Canada, the Accessible Canada Act (ACA) establishes a framework for developing accessibility standards and ensuring that federal organizations comply with these standards to create a barrier-free Canada.
Australia's Disability Discrimination Act (DDA) also encompasses digital accessibility, requiring websites to be accessible to individuals with disabilities, aligning with international standards.
Moreover, the Web Content Accessibility Guidelines (WCAG), developed by the World Wide Web Consortium (W3C), serve as a global benchmark for digital accessibility. These guidelines are widely adopted and referenced in legal frameworks worldwide, ensuring that web content is perceivable, operable, understandable, and robust for all users.
Compliance with these international standards and regulations is crucial for organizations operating globally to avoid legal repercussions and to promote inclusivity. By adhering to these guidelines, businesses can ensure their digital platforms are accessible to a diverse audience, enhancing user experience and fostering a positive brand image.
Ethical responsibility
Providing equal access to digital content is a moral obligation that promotes inclusivity and prevents discrimination against individuals with disabilities. Excluding individuals with disabilities from digital platforms can lead to significant social and economic disadvantages for those individuals. Accessibility is considered a right, not a privilege, and it is both a legal requirement and a moral obligation to make digital products inclusive.
Training development teams on accessibility guidelines fosters a culture of inclusivity. Prioritizing accessibility helps organizations contribute to a more equitable society.
Implementing accessibility best practices
Implementing best practices for accessibility ensures your digital products are usable by everyone. Information and interfaces should be clear and straightforward, enabling easy comprehension.
Following established guidelines and continuously testing for accessibility creates more inclusive digital experiences.
Early integration
Integrating accessibility early in development ensures the design team understands its importance. Including accessibility from the start helps identify and address issues before they become embedded in the final product.
Continuous testing
Continuous testing and updates ensure accessibility is maintained as digital products evolve. Regular updates and testing are essential to uphold accessibility standards.
By using a combination of automated and manual testing tools, you can continually improve the accessibility of your digital products.
Training and awareness
Development teams should receive training on accessibility guidelines to improve their implementation skills. Raising awareness about accessibility among team members fosters a culture of inclusivity, ensuring it is prioritized in all projects.
A well-trained team is essential for creating accessible digital products in the digital world.
Final thoughts
Mastering accessibility testing is crucial for creating inclusive digital environments that are usable by everyone, regardless of their abilities. By understanding the principles of accessibility, utilizing various testing methods, and implementing best practices, you can ensure your digital products meet accessibility standards and provide a better user experience for all.
Remember, accessibility is not just a legal requirement but a moral responsibility. By prioritizing accessibility, you contribute to a more equitable society and enhance your brand’s reputation. Let’s work together to create a more inclusive digital world.
Key takeaways
- Accessibility testing ensures digital products are usable for individuals with disabilities, adhering to standards like the WCAG to promote inclusivity.
- Implementing accessibility practices early in the development process enhances user experience and SEO performance, benefiting all users.
- Access to digital content is a legal and ethical obligation, requiring organizations to continually test and improve accessibility standards and practices.
Make sure you comply with accessibility standards and cater to the needs of all your users. Contact us to learn more about our accessibility testing, audit, and consulting services.