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CX Testing Services

CX (Customer Experience) testing is a way to evaluate how your end-user interacts with your digital product or service. CX testing, you can ensure that your customers are receiving exceptional experiences when interacting with your solution.

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The importance

CX as a path to success

Customer experience flows through the entire customer journey across every brand interaction and touchpoint. Starting from the first app impressions to post-sales pop-up promotion offers.

Despite its importance, many products are launched without evaluating the end-user experience. Our CX testing services embed customer perspective from the start, uncovering friction points and enhancing journeys in alignment with actual user workflows.

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Simulate real-world customer experience testing

During CX testing, we follow the entire customer journey by testing and analyzing omnichannel interactions, touchpoints, and overall performance of the product to help you deliver smooth customer experiences.

When building an application, it’s important to make it logical and user-friendly. During UX review, our UI/UX designers will go through your application and provide an independent insight into whether it’s built within best practices and won’t get the end-user lost in a cluster of functions.

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Behind the scenes

Processes behind CX testing

Although the above mentioned testing types are a foundation of Customer Experience testing, there are multiple testing activities that need to be done behind the scenes in order to call it an extensive CX testing service.

It also involves:

  • Customer journey mapping
  • Localization testing
  • Business logic validation
  • Web analytics testing
FAQ

Most popular questions answered

CX testing involves evaluating your product from the customer's entire journey perspective. Unlike testing a single feature in isolation, CX testing looks at how all aspects of the product and related services work together to deliver an overall experience. This means examining every touchpoint a user has with your app or service – from the first time they sign up, through daily usage, all the way to any support or feedback channels. It's a holistic service that often combines results from UX tests, performance tests, compatibility tests, and more to see the big picture of customer satisfaction.
UX (User Experience) testing typically focuses on the usability and design of the product – essentially, can a user use the product easily and find it pleasant to use? CX (Customer Experience) testing is broader. It encompasses UX but also looks beyond the product's interface to include other interactions the customer has with your brand.
Yes, that's one of the major benefits of CX testing. Internally, teams are often focused on specific features or departments, such as engineering, which focuses on code quality, and the design team, which focuses on UI. It's easy to miss the forest for the trees. CX testing takes an outside-in view, often revealing issues that span multiple areas.
CX testing can be implemented at various stages, but it is particularly useful before major releases or when pivoting a product strategy. If you're about to launch to a wider market, a CX test will give you a holistic check of your customer journey so you can fix any glaring issues beforehand. It's also valuable during growth stages, as you add more features and your product ecosystem gets more complex, periodic CX testing ensures the whole experience remains coherent and user-centric.
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