Season 2 Episode #10: In this episode of Tech Effect, we meet Gunnar Brune. Gunnar is a Business Strategy Consultant, Founder, and AI expert with over 2 decades of experience. He is the author of "AI Today" and founder of Tricolore strategy and Narrative Impact, a storytelling company for brands and organizations.

Join us as Gunnar takes us through his journey from marketing consultant to AI expert and delivers his insights on why most people misunderstand AI beyond the ChatGPT hype, how companies can identify real bottlenecks where AI creates value instead of getting lost in buzzwords, the challenges of managing hybrid human-AI teams when everyone's role changes, and real-world AI applications from ripening fruit to building digital twins of cities.

Gunnar's path from marketing consultant to AI expert and why most people get AI wrong

How his work with Siemens on production lines suddenly connected IoT devices to AI possibilities
Why his AI evangelism network started documenting overlooked applications and turned into a book
The problem with people who think ChatGPT represents all of AI
Why understanding AI's true scope means looking far beyond text generation

Why most companies are doing AI backwards and how to actually create value

The hard truth about data maturity - if your data doesn't represent your business, AI will make wrong decisions
How to spot the real bottlenecks where AI can actually help instead of just automating busy work
Why generative AI's power comes from connecting dots you couldn't see before
Moving from individual productivity boosts to solving real business problems

The reality of managing teams when AI becomes a colleague

Why leaders can't just delegate AI integration - they need to shape the culture around it
How everyone's job changes when AI takes over certain tasks, and people aren't prepared for this shift
The hidden stress of AI dependency cycles - being useless one moment, then overwhelmed the next
Why the old focus on efficiency doesn't work when creativity and adaptability become more valuable

Real-world AI applications that go way beyond chatbots

How AI helps ripen mangoes and kiwis perfectly by mastering complex factors humans struggle with
What a "digital twin" of a city actually looks like and why Hamburg is rebuilding train stations with them
Why marketing automation is happening, but standing out still requires human creativity
The shift from experimenting with AI tools to actually changing how businesses operate

And Much More

Gunnar Brune

Tricolore Strategy Business Strategy Consultant and Founder

Gunnar Brune has built and scaled businesses over 20 years from his early days at advertising agencies like Scholz & Friends to founding Tricolore strategy and Narrative Impact. He has held managing director roles at companies like Lowe Deutschland and has contributed to research on AI applications in sustainable food management. Gunnar is passionate about moving businesses beyond AI experimentation to practical implementation and helping leaders adapt to the changing dynamics of human-AI collaboration.

Josh William Burmistre-Griffiths

Digital Marketing and Paid Ad Specialist

Josh William Burmistre-Griffiths works at TestDevLab, focusing on digital marketing and paid advertising across multiple platforms. His past experience working at agencies and unicorn startups has equipped Josh with the expertise to bring valuable digital marketing insights to Tech Effect.

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# 29 Gunnar Brune (Tricolore Strategy): Beyond ChatGPT Hype & Building Real AI Value

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