In this episode of Tech Effect, we explore how product quality and marketing strategies influence each other with Vytis Bareika, Founder of Defined Chase Digital Marketing Agency. Tune in to learn about the crucial synergy between product quality and marketing, and discover practical tools and strategies to optimize both.

In this episode, we will discuss:

Challenges of scaling a marketing business and the importance of a technical checkup for marketing efforts
The impact of product quality on marketing effectiveness and strategies
The ethical considerations and financial risks of marketing low-quality products
How marketing differs for high versus low-quality products and managing marketing budgets.

Vytis Bareika

Founder of Defined Chase Digital Marketing Agency

As the Founder of Defined Chase Digital Marketing Agency, Vytis leads a team that develops effective digital strategies, managing over $100M in ad spend to boost brand growth and revenue. With over 12 years of experience in digital marketing across sectors like E-commerce, Retail, and Real Estate, Vytis has a strong track record of driving global brand success and innovation.

Adrians Miņins

A/V Technical Project Manager

Adrians Miņins is a certified Project Manager who has worked at TestDevLab for several years now. With experience in the industry and a strong passion for software quality, Adrians is the perfect person to lead discussions with industry experts and delve deeper into exciting and thought-provoking topics.

#17 Product Quality and Marketing - Friends or Foes?

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