New tools and products are constantly entering the market, making competitive intelligence crucial for strategic planning to gain an advantage. From general research to deep dives into technological advancements, competitive intelligence encompasses it all. But how can you obtain even more critical data to pinpoint your direction? By leveraging QA and testing practices to gain technical insights into your own and competitors' products or services.

In our episode, we discuss various aspects of competitive intelligence:

Definition and significance of competitive intelligence
How competitive analysis and benchmarking serve as testing activities
The essence of competitive analysis
Typical execution of competitive analysis
Common pitfalls in competitive analysis
Our testing methodologies for gathering essential information

Ieva Rebeka Koroļkova

Manager of Competitive Analysis & Benchmarking Services

As the Manager of Competitive Analysis & Benchmarking Services at TestDevLab, Ieva is leading and supporting large-scale benchmarking projects that boost competitive intelligence and support our clients in strategic decision making. Coming from an engineering background with expertise in Audio/Video testing solutions, she now contributes to business development and innovations to enhance TestDevLab's benchmarking services.

Adrians Miņins

A/V Technical Project Manager

Adrians Miņins is a certified Project Manager who has worked at TestDevLab for several years now. With experience in the industry and a strong passion for software quality, Adrians is the perfect person to lead discussions with industry experts and delve deeper into exciting and thought-provoking topics.

#16 Competitive Intelligence: An Underrated Element to Market Dominance

Agenda:

Guest speakers:

Host: